Frontlash

Frontlash was an activist group, led by young adults, instrumental in increasing voting and political engagement among American youth and minorities. Frontlash also served as a training ground for future personnel in the labor movement. It was created in 1968 by members of the League for Industrial Democracy (LID) and the United States Youth Council (USYC) in New York City as a nonpartisan organization to challenge political and electoral apathy among youth in the 1960s.

Frontlash stepped up their voter education efforts for young people when the 26th Amendment was passed in 1971. The organization sent members door-to-door, created poster displays, and set up public stands on sidewalks and college campuses to encourage wider political education and to register young voters. Later, they expanded their activities beyond voting rights to include international democracy and fair labor practices, such as child labor, apartheid, minimum wage, and workers rights. Frontlash organized boycotts and education campaigns throughout the 1980s and 1990s, recruiting new members on college campuses and universities across the United States.

Frontlash initially received only nominal financial support from the American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) through its Committee on Political Education (COPE), but by the 1970s the AFL-CIO became Frontlash’s main financial supporter. In 1997, Frontlash disbanded, not long after completing it’s "Labor '96" political voting campaign. Today, the AFL-CIO continues Frontlash’s legacy of political education, engagement, and registering young voters.

Frontlash roadside van and ladders with numerous posters to register to vote

Fresno, CA, undated. Frontlash records

"Frontlash, Inc.”
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Frontlash Staff
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"Student Carry on Major Voter Registration Drives”
June 22, 1970.
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Frontlash Staff
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"Statement on the Supreme Court's Decision on the Eighteen Year Old Vote"
December 21, 1970.
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Frontlash Staff
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“Impact of the Youth Franchise”
December 22, 1970.
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Frontlash Staff
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"Frontlash Marches Forward"
1978.
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Frontlash Staff
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Frontlash Football PSA Proposal
September 22, 1983.
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Frontlash Staff
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National Frontlash 1983 Activity Proposal
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Frontlash Flyers, Posters, and Ephemera

Frontlash Voter Registration Leaflets
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“Vote” Flyer
1996.
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vote flyer

“Sometimes U Need a 4-Letter Word to Be Heard” Flyer
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Sometimes U Need a 4-Letter Word to Be Heard Flyer

“Give Democracy a Lift” Poster
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Give Democracy a Lift Poster

“Vote” Poster
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vote Poster

"You Can Make a Difference” Flyer
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You Can Make a Difference Flyer

"Get a New Attitude" Poster
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Frontlash Get a New Attitude Poster

"Voting Booth" Flyer
1996
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Voting Booth Flyer

"This Land is Your Land" Poster
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Frontlash This Land is Your Land Poster

"Making Democracy Work" Brochure
1976.
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Frontlash Brochure
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"Vote Twice" Poster
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vote twice flyer

"Frontlash Get Out the Vote Training Institute" Brochure
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Voting Posters
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"One Vote Counts" Poster
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one vote counts flyer